It’s already October, and Halloween is upon us. With this in mind, are you afraid to talk to reporters? If media interviews make you nervous, there are several things you can do to reduce your stress and handle these calls with confidence. Here’s a...
PR and Content Strategy Insights
Scared of Reporters? 3 Tips to Overcome Your Fears
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Boost Awareness in 5 Minutes!
Do you have five minutes? If you have five minutes, you can help boost awareness for your business online! Here are three quick things you can do in about five minutes. Pick your favorite: 1. Enter information on a forum or blog. Visit an online forum or blog...
Are you a lazy entrepreneur?
It’s Thursday morning, and I’m responding to an e-mail from a new entrepreneur who wants to know how much I charge to send out a press release. Now, I respond to many of these messages and don’t mind helping out new entrepreneurs. But it always...
Are You Running Out of Time?
It’s early in the morning and I just returned from a trip to Detroit. My aunt died suddenly, and I wanted to pay my respects. She was a wonderful person who lit up every room she entered. This is a sad event, but it also got me thinking. You never know when...
Focus to Succeed
If you are a busy entrepreneur, it can be easy to get overwhelmed with answering e-mails, accounting work, and other simple tasks. But if you are not careful, this “busy work” can cause profits to decline and physical illness. To stay on top of things, try...
Is It Really Amazing?
I don’t know about you, but I really think the word “amazing” has lost its power and true meaning. You hear it all the time now: “Bob’s garage repair service saved me $500.00 over the competition. That’s amazing.” “Billy...
On Your Mark, Get Set…
Did you know that it’s prime publicity season? Not only will media members be talking about the political campaigns and the economy, but holiday stories will start appearing soon too. If you haven’t already done so, it’s time to prepare and take full...
Swimming with Sharks
It’s 4:30 a.m. on Tuesday morning, and I’m exhausted. I just got back from a much-needed vacation, but the jet lag is killing me. I’m one of those people who like to be really active during my time off. And this trip was no exception. I was lucky...
Is it Time for a Break?
Yikes! I looked in the mirror this moring, and it was not pretty. I had huge circles under my eyes and my face was puffy with a few pimples ready to come out. Now, I take pretty good care of myself. I work out almost every day and eat healthy foods. But sometimes you...