PR and Content Strategy Insights - Rembrandt Communications

Is It Really Amazing?

by Melanie Rembrandt | Sep 16, 2008 | Copywriting, Marketing, Writing Tips

I don’t know about you, but I really think the word “amazing” has lost its power and true meaning. You hear it all the time now: “Bob’s garage repair service saved me $500.00 over the competition. That’s amazing.” “Billy...

On Your Mark, Get Set…

by Melanie Rembrandt | Sep 11, 2008 | Copywriting, PR, Reaching Goals

Did you know that it’s prime publicity season? Not only will media members be talking about the political campaigns and the economy, but holiday stories will start appearing soon too. If you haven’t already done so, it’s time to prepare and take full...

Swimming with Sharks

by Melanie Rembrandt | Sep 9, 2008 | Reaching Goals

It’s 4:30 a.m. on Tuesday morning, and I’m exhausted. I just got back from a much-needed vacation, but the jet lag is killing me. I’m one of those people who like to be really active during my time off. And this trip was no exception. I was lucky...

Is it Time for a Break?

by Melanie Rembrandt | Aug 28, 2008 | Reaching Goals

Yikes! I looked in the mirror this moring, and it was not pretty. I had huge circles under my eyes and my face was puffy with a few pimples ready to come out. Now, I take pretty good care of myself. I work out almost every day and eat healthy foods. But sometimes you...

3 Quick Business Travel Tips

by Melanie Rembrandt | Aug 26, 2008 | Reaching Goals

I just came back from visiting my client in Montana. And even though it’s pretty cool that you can visit three different states in one day (and still be back at your office the next day), I don’t recommend it. I’m shocked that I made all of my...

Don’t Get Duped!

by Melanie Rembrandt | Aug 21, 2008 | Marketing, Reaching Goals

Yesterday, I was at a sales meeting and a man in his mid-sixties introduced himself. He talked about his family, business and health, and I listened politely. Later on, he asked if I’d like to meet with him during the break to discuss my business. Thinking that...

What Are You Doing At Strange Hours?

by Melanie Rembrandt | Aug 19, 2008 | Copywriting, Marketing, Reaching Goals

It’s 4:45 a.m. on a Tuesday, and I just put three loads of laundry into the washing machine. You may think I’m nuts, but this way I get it over with right away. I’m usually up early. It allows me to get a lot of copywriting done before my phone...