Are You Using This Skill To Build Your Customer Base?
If you want to increase your level of returning customers, there is one major thing that you need to take care of at the very beginning of every relationship – Expectations. This may sound simple, but if you don’t spell out what you are going to provide for the money, you can run into major […]
Continue reading...Does Your Web Site Sing This Song?
There are a lot of performing arts shows out there today (“Fame,” “Glee,” “So You Think You Can Dance,” “Dancing with the Stars,” etc.), and I love watching the good dancers and singers. But it made me think about public relations and SEO copywriting. For example, you know how some of the performers warm up […]
Continue reading...Focus Your SEO and PR Efforts for Ultimate Success
I just got off the phone with a potential new client. She wasn’t sure how to build buzz for her organization. And after months of jumping around with SEO, media pitching, press releases, and other activities, she needed my help. Nothing was working. Do you know why? She wasn’t focusing on a specific goal. How […]
Continue reading...Do you Hate to Wait?
A few weeks ago, I got up at 2:30 a.m. to catch an early flight out of LAX. I made the flight, but I was then stuck on the plane for two hours due to mechanical problems. Fortunately, I was able to change my connecting flight while sitting on the plane. Then, the situation was […]
Continue reading...Take a Moment to Tune into Your Intuition
Recently, I had the opportunity to work with two new clients on several large, publicity projects. However, I had a bad feeling in the pit of my stomach about the pending deals so I decided to take some time to think about these contracts and figure out what my intuition was telling me. Go With […]
Continue reading...Lose Your Job? Look for the Opportunity.
If you recently lost your job or investments, take heart. When I lost my job five years ago, it was one of the best things that ever happened to me. Why? It gave me that extra push to start my own business. Now, I’m in control of my destiny: and my paycheck. If you’ve ever […]
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