Have you ever had a disagreement with a boss, client or co-worker over the use of certain words in a PPC campaign, SEO press release, e-mail, newsletter, Web site page, or other, marketing piece? If you are trying to get the most out of your marketing, SEO and PR campaigns, you’ve probably run into this […]
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If you are in the process of writing a press release, here are a few quick things to keep in mind when writing your quotes: Provide value. How many times do you see a press release where the CEO is “thrilled” or “excited” about the news item? Of course he or she is! Otherwise, […]
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An article in BtoB Online at btobonline.com/apps/pbcs.dll/article?AID=/20100331/FREE/100339984, stresses the fact that traditional public relations activities are an important part of marketing and sales. Why? During tough economic times, it’s important to keep marketing messages in front of target audiences. If you don’t, your competition will. And this can be tough if you are working with […]
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Do you have a newsletter? If not, you may be missing out on a valuable, marketing opportunity.
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Even if things are still rough with the economy, this is not the time to sit around and get depressed by the latest news. Instead, it’s time to take action. Do you want some free publicity within the next two weeks? Here’s what you can do right now: Research. If you don’t already have it, […]
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With all of the ugly economic-news, the recent earthquakes and the snow and rain, it can be easy to feel sad. But the good news is: the economy can get better, you can prepare for natural disasters, and spring is just days away: And best of all, you are in charge of your own feelings. […]
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