PR and Content Strategy Insights

The Final Copywriter’s Secret

Here it is. The final secret in my series on “4 Secrets About Running Your Own Copywriting Business You Rarely Hear” Secret #4: You need to have a good grasp on finances.  What is this equation called? a2 + b2 = c2 (Hint – It’s used to identify the length...

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Does Anyone Read Your Content?

Provide quality content and watch sales soar! We all know that content is still king. After all, recent research on successful B2B marketers by the Content Marketing Institute™ states that, “91% of top performers are extremely or very committed to content marketing.”...

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How’s Your DIY Marketing Going?

You could be wasting more valuable resources than you think. In the past few weeks, numerous people in my life have been diagnosed with cancer and other illnesses, had hospital visits and even died. It’s just a reminder that no matter your age, no matter how healthy...

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B2B Content Marketing Strategy with Zero Funds

No budget for SEO copywriting and more? No problem! It’s the beginning of the year, and that means it’s time to put your 2017 B2B content marketing strategy into action. But, it’a also that month when your mailbox is full of holiday bills. You need to start...

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