PR and Content Strategy Insights - Rembrandt Communications

How to Win a BtoB Content Project – Or Any Job For that Matter!

by Melanie Rembrandt | Jul 30, 2015 | BtoC, BtoB Content Strategy, Business, Content Strategy, Copywriting, Increase Sales, Repuation Management, Sales

Are you following these steps to advance your career and make more money? Recently, I was looking for BtoB content writers and requested applications. It’s amazing what people sent to me… the good, the bad, and the (very) ugly. Let’s just say that the applicants who...

Use the Summer for Content Marketing Success

by Melanie Rembrandt | Jul 23, 2015 | BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, eMail Marketing, Increase Sales, Reaching Goals, SEO, Web Copywriting

What’s your BtoB strategy for the months ahead? Is Your Content Marketing Strategy on Fire?! It’s hot out there! For many of you, that means you are spending more time in your office in the nice, cool air conditioning. And while business may be slower as people...

How to Get Repetitive Work as a Copywriter and Boost Your Income

by Melanie Rembrandt | Jul 13, 2015 | Business, Copywriting, Increase Sales, Reaching Goals, Writing Tips

Are you guilty of these 5 copywriting sins? Over the last twenty-plus years as an SEO copywriter and BtoB content strategist, I’ve seen good writing and terrible writing. I’ve seen excellent job-applications and pathetic attempts at getting hired. I’ve seen new...

It’s Summer! Don’t Worry About SEO!

by Melanie Rembrandt | Jul 2, 2015 | BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, Copywriting, Increase Sales, Marketing, Pay-Per-Click, PPC Ads, Reaching Goals, Sales, SEO, Social Media Strategy, Web Copywriting

Happy Independence Day from Ranking Stress! It’s summer, and that means you’ll want to spend more time away from your office. But with all of the recent SEO news about the search engines changing their algorithms, you may think you need to put in more hours to study...

Don’t Have a Content Marketing Strategy? You’re Losing Money!

by Melanie Rembrandt | Jun 25, 2015 | BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, Copywriting, eMail Marketing, Increase Sales, Marketing, PPC Ads, Reaching Goals, Repuation Management, Sales, SEO, SEO Copywriting, Social Media Strategy, Web Copywriting

Writing copy that sells is not a passing trend. While there is a lot of hype now about BtoC and BtoB Content Marketing and Content Strategy, these processes have been around for a long time… just with different names. And there is no need for confusion. Let’s keep it...

10 Blog Ideas to Start Your Content Marketing Tactics Now!

by Melanie Rembrandt | Jun 10, 2015 | Blogs, BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, Copywriting, Increase Sales, Marketing, Reaching Goals, Repuation Management, Sales, SEO Copywriting, Web Copywriting, Writing Tips

Time to provide valuable information to boost new, customer sales today. You are ready to start your content marketing strategy with some great blogs. You turn on computer, open Word, and get ready to write. Then, you wait. The keyboard beckons for you to strike a...

Are Blogs Part of Your BtoB Content Marketing Strategy?

by Melanie Rembrandt | May 28, 2015 | Blogs, BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, Increase Sales, Marketing, SEO Copywriting, Social Media Strategy

Your tactics depend on your target market You are busy running your business and know that you should be posting blogs on a regular basis, but who has time? Ugh! It’s just another thing on your giant, “To Do” list that is stressing you out. But in reality, you may be...

Content Marketing for May

by Melanie Rembrandt | May 15, 2015 | Content Marketing Strategy, Content Strategy, eMail Marketing, Increase Sales, Marketing

Boost online awareness fast – even if it’s last minute! Memorial Day and warmer weather are here. Have you prepared your promotions and content relevant to this time of year and your target market? If not, don’t worry. There is still some time to create a few...

How Credible is your BtoB Content?

by Melanie Rembrandt | May 6, 2015 | BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, Copywriting, Increase Sales, Repuation Management, Sales, SEO Copywriting, Small Business Public Relations, Web Copywriting, Writing Tips

The key to successful, BtoB content is credibility. Yes, you want to share a great tips and insights in your BtoB content including your blogs, Website copy, e-mail campaigns, articles, newsletters, and more. But are you forgetting a key aspect that will make...