PR and Content Strategy Insights - Rembrandt Communications

How to Make Your Summer Content Sizzle

by Melanie Rembrandt | Jul 16, 2014 | BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, Increase Sales, Marketing, Reaching Goals, Sales, Web Copywriting

… and have time for a cool beverage It’s hot. It’s humid. It’s the middle of summer, and the last thing you feel like doing is starting a massive, sales campaign to bring in new customers. This won’t work anyway because most of your potential customers are either on...

Tips to Stop Wasting Time at Work This Summer

by Melanie Rembrandt | Jul 9, 2014 | Business, Content Marketing Strategy, Content Strategy, Copywriting, Increase Sales, Marketing, PR, Reaching Goals, Sales, SEO

Woo Hoo! Summer is here, and it’s time for fun in the sun… unless you are bombarded with work and are stuck behind your desk! If this is the case, it’s time to review your workload and start outsourcing. Here are a few questions to answer and help you get started:...

How Are You Boosting Buzz for Your New, Business Investment?

by Melanie Rembrandt | Jul 1, 2014 | Business, Content Marketing Strategy, Content Strategy, Copywriting, eMail Marketing, Increase Sales, Marketing, PR, Reaching Goals, Sales, SEO, Small Business Public Relations, Social Media Strategy

It’s more than sending out an SEO press release Whether you are a venture capitalist, angel investor or entreprenur, you’ve spent long hours developing, researching and investing in a new business. Now, it’s time to tell the world about your products and services and...

What Tech Do You Really Need for Content-Strategy Results?

by Melanie Rembrandt | Jun 24, 2014 | BtoC, BtoB Content Strategy, Content Marketing Strategy, Content Strategy, eMail Marketing, Increase Sales, Marketing, Reaching Goals, Sales, SEO

SEO and Social Media and Infographics… Oh My! There is a lot of buzz out there about search engine optimization (SEO), content strategy and interacting with your customers. I don’t know about you, but I get at least five e-mails a day telling me about some new SEO or...

3 Tips to Find a Good Publicist

by Melanie Rembrandt | Jun 18, 2014 | Business, Increase Sales, PR, Reaching Goals, Repuation Management, Small Business Public Relations

Get the content and publicity results you really want! Recently, I talked to several entrepreneurs who were “ripped off” by large agencies. They were promised big results and ended up wasting time and money. Has this happened to you? If so, here are a few...

5 Reasons Why You Should NOT Hire a Content Strategist

by Melanie Rembrandt | Jun 11, 2014 | BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, Copywriting, eMail Marketing, Increase Sales, Marketing, Repuation Management, Sales, SEO, SEO Copywriting, Web Copywriting

Did you know this can happen? You are swamped with work. There are looming deadlines, big meetings, employees, and phone calls to manage. Plus, you need to be home in time to attend a family softball game, sneak in a workout, take out the garbage, and prepare for your...

What are You Doing with Your Content?

by Melanie Rembrandt | Jun 4, 2014 | BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, Copywriting, Increase Sales, Marketing, Reaching Goals, SEO, SEO Copywriting

Start Using SEO Copy to Your Advantage Content Strategy and You In today’s competitive, business world, content is a large part of marketing and gaining new customers. But if you are busy like most entrepreneurs you may fall into one of the following categories… Do...

3 Steps to Give Clients Exactly What They Want

by Melanie Rembrandt | May 28, 2014 | Business, Content Marketing Strategy, Increase Sales, Marketing, Motivation, Reaching Goals, Repuation Management, Sales, Small Business Public Relations

Are you doing what it takes to grow your business? If you are a small business owner, you know how difficult it can be to compete. You not only have competition on a local level, but you may be struggling to win new clients from large, national corporations as well....

Why Are Customers Leaving Your Site?

by Melanie Rembrandt | May 22, 2014 | Business, Content Marketing Strategy, Content Strategy, Copywriting, Increase Sales, Marketing, Repuation Management, Sales, Web Copywriting, Writing Tips

Are you Guilty of These 3 Website Sins? You’ve spent hours creating your website, marketing your products and services and writing content. That means you website traffic should grow, and the sales should be coming in… but they’re not. Why not? Well, you may be...