Are Your Sales as Hot as the Weather? It’s August. That means it’s probably hot and humid where you are, and most people are in “summer” mode. But there is no reason you can’t boost sales, awareness and credibility right now. With this in...
PR and Content Strategy Insights
Are Your Summer Sales Sizzling?
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What is BtoB Content Strategy and Why Do You Need It?
SEO copywriting is just part of a bigger, marketing picture Are you using BtoB Content Strategy to boost sales? “SEO is important. Be sure to optimize your site for the search engines.” “Update your content and social media postings on a regular basis.” “Send out SEO...
5 Tips to Write Buzzworthy SEO Content
Does your copy need help? “Content is King!” “Use social media to get new clients!” “Post an SEO blog!” Writing SEO content and posting it online is all the rage. But why? People want to hear about the latest trends that will help them save time, money and have more...
How to Make Your Summer Content Sizzle
… and have time for a cool beverage It’s hot. It’s humid. It’s the middle of summer, and the last thing you feel like doing is starting a massive, sales campaign to bring in new customers. This won’t work anyway because most of your potential customers are either on...
Tips to Stop Wasting Time at Work This Summer
Woo Hoo! Summer is here, and it’s time for fun in the sun… unless you are bombarded with work and are stuck behind your desk! If this is the case, it’s time to review your workload and start outsourcing. Here are a few questions to answer and help you get started:...
How Are You Boosting Buzz for Your New, Business Investment?
It’s more than sending out an SEO press release Whether you are a venture capitalist, angel investor or entreprenur, you’ve spent long hours developing, researching and investing in a new business. Now, it’s time to tell the world about your products and services and...
What Tech Do You Really Need for Content-Strategy Results?
SEO and Social Media and Infographics… Oh My! There is a lot of buzz out there about search engine optimization (SEO), content strategy and interacting with your customers. I don’t know about you, but I get at least five e-mails a day telling me about some new SEO or...
3 Tips to Find a Good Publicist
Get the content and publicity results you really want! Recently, I talked to several entrepreneurs who were “ripped off” by large agencies. They were promised big results and ended up wasting time and money. Has this happened to you? If so, here are a few...
5 Reasons Why You Should NOT Hire a Content Strategist
Did you know this can happen? You are swamped with work. There are looming deadlines, big meetings, employees, and phone calls to manage. Plus, you need to be home in time to attend a family softball game, sneak in a workout, take out the garbage, and prepare for your...