Have you ever had a disagreement with a boss, client or co-worker over the use of certain words in a PPC campaign, SEO press release, e-mail, newsletter, Web site page, or other, marketing piece? If you are trying to get the most out of your marketing, SEO and PR...
PR and Content Strategy Insights
Do You Fight Over Which Words to Use?
read more
How to Write Great Press-Release-Quotes
If you are in the process of writing a press release, here are a few quick things to keep in mind when writing your quotes: Provide value. How many times do you see a press release where the CEO is “thrilled” or “excited” about the news...
SEO Copywriting with PR Boosts Sales Fast
An article in BtoB Online at btobonline.com/apps/pbcs.dll/article?AID=/20100331/FREE/100339984, stresses the fact that traditional public relations activities are an important part of marketing and sales. Why? During tough economic times, it’s important to...
Got a Newsletter?
Do you have a newsletter? If not, you may be missing out on a valuable, marketing opportunity.
Three Easy Ways to Build an Online Presence
As a professional woman, you know you need an online presence. But with all of your responsibilities, it can be easy to give this a low priority on your “To Do” list. Not to worry! You can create a great online-presence to improve your business...
It’s Time for PR Action!
Even if things are still rough with the economy, this is not the time to sit around and get depressed by the latest news. Instead, it’s time to take action. Do you want some free publicity within the next two weeks? Here’s what you can do right now:...
How to Increase Sales in 3 Steps
If you want new business, here are three quick tips that may help you boost your customer-list fast: 1. Make a list. Check it twice. Look through all of your contacts and review the people you’ve met in your industry or at various conferences, local business...
Where’s Your Power?
With all of the ugly economic-news, the recent earthquakes and the snow and rain, it can be easy to feel sad. But the good news is: the economy can get better, you can prepare for natural disasters, and spring is just days away: And best of all, you are in charge of...
Got Word of Mouth Publicity?
Do you think of social media first when it comes to word-of-mouth-marketing? Well, before you start tweeting, posting photos on Facebook and adding videos to YouTube, tell your story to the media. After all, if your business is featured in a major news-story on radio,...