On Tuesday, I shared some quick tips on how to pitch media members. Here are some additional pointers: 5. Be Succinct. Reporters are on deadline. Get to the point fast. Practice what you are going to say in advance. Then, speak clearly and succinctly. Mention the...
PR and Content Strategy Insights
How to Pitch the Media-Part 2
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How to Pitch the Media
Via my previous and articles, I’ve provided a lot of information and websites for your small business press releases and publicity efforts. But if you don’t know how to pitch a reporter once you get through, here are some quick tips to help you through the...
Scared of Reporters? 3 Tips to Overcome Your Fears
It’s already October, and Halloween is upon us. With this in mind, are you afraid to talk to reporters? If media interviews make you nervous, there are several things you can do to reduce your stress and handle these calls with confidence. Here’s a...
Boost Awareness in 5 Minutes!
Do you have five minutes? If you have five minutes, you can help boost awareness for your business online! Here are three quick things you can do in about five minutes. Pick your favorite: 1. Enter information on a forum or blog. Visit an online forum or blog...
Are you a lazy entrepreneur?
It’s Thursday morning, and I’m responding to an e-mail from a new entrepreneur who wants to know how much I charge to send out a press release. Now, I respond to many of these messages and don’t mind helping out new entrepreneurs. But it always...
Are You Running Out of Time?
It’s early in the morning and I just returned from a trip to Detroit. My aunt died suddenly, and I wanted to pay my respects. She was a wonderful person who lit up every room she entered. This is a sad event, but it also got me thinking. You never know when...
Focus to Succeed
If you are a busy entrepreneur, it can be easy to get overwhelmed with answering e-mails, accounting work, and other simple tasks. But if you are not careful, this “busy work” can cause profits to decline and physical illness. To stay on top of things, try...
Is It Really Amazing?
I don’t know about you, but I really think the word “amazing” has lost its power and true meaning. You hear it all the time now: “Bob’s garage repair service saved me $500.00 over the competition. That’s amazing.” “Billy...
On Your Mark, Get Set…
Did you know that it’s prime publicity season? Not only will media members be talking about the political campaigns and the economy, but holiday stories will start appearing soon too. If you haven’t already done so, it’s time to prepare and take full...