Turn to Data for Free Publicity in 2021! If you are starting 2021 with limited funds for your business, turn to good data and publicity. With a little time and effort, you can generate positive, word-of-mouth that won’t cost you a cent in advertising! So, where...
PR and Content Strategy Insights
Data and Publicity Equal Small Business Success
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Business Bah Humbug!
Are you turning into a “Scrooge”? Ah yes. It’s that time of year when holiday goodies are everywhere, the smell of pine and gingerbread is in the air and people are in a cheery mood. There is a multitude of peace and goodwill, right? As an entrepreneur, you know that...
2 Words for Ultimate Life and Business Success
A Simple Secret to Life and Business Success! Yep. It’s that time of year when we are all swamped with year-end activities, holiday marketing, tax prep, and more. Plus, the pandemic has changed all of our schedules so we are all working harder than ever with...
Got Case Studies?
Are You Taking Advantage of Case Studies? AKA — Testimonials on Speed! One of the fastest and cost-effective ways to create a marketing piece for your business is to write a case study. Not only can you hand it out to potential customers, but media members love them!...
Finance and PR – The Bottom Line
CFOs, Before You Turn Down That Public Relations’ Proposal… Finance and PR…. hmmm. Many financial executives ignore public relations’ (PR) activities and move them down on the list of priorities. After all, the expensive press releases, media relations,...
Thrive In A Crisis With the Right Content
How do you use content in a crisis? The right words can help you thrive instead of just survive During this pandemic, did you realize that there were many things you could have done to prepare in advance? Don’t worry. You are not alone. The good news is that you’ve...
What Does Your Content Say to Customers?
When was the last time you reviewed your content? Your current impression on customers may surprise you! What does your content say to customers? As a small business owner, you probably have all kinds of content going out to current and potential customers including...
Why Blog?
Do You Really Need to Have a Blog? You hear all about people posting blogs. Maybe you’ve tried blogging without success? Well, a blog (short for web log) may be the secret tool you need to boost awareness and sales fast… without spending a dime! Why blog? A blog is...
Ready for Your Small Business Bloom?
Is Your Small Business Ready to Bloom?! “April showers bring May flowers”… so is your small business ready to come back with a fresh bloom after the recent “stormy weather”? The world is springing back to a new reality after the pandemic....
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