Do you use these basic PR activities for successful results? Social media, text messaging, blogs, podcasts, videos… the list of digital communication tools is constantly growing. It can be overwhelming to ensure you are taking advantage of all the possibilities...
PR and Content Strategy Insights
Traditional Public Relations Can Be The Key to Business Success
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Small Business Owners, Change Your Life Instantly With This 6-Letter Word!
Small Business Success is More Than Sales, PR and Marketing… As a small business owner, you probably utter many four-letter words under your breath, or hear them from others, on a regular basis. Well, I’m going to remind you of a six-letter word you can say as...
What is Public Relations, and Why Do You Need It, Anyway?
PR Can Give You a Huge, Competitive Advantage! Many people think “PR” means press release, but it is much more than that. It relates to everything that goes on with public relations. This includes all of the communications you have with all of your internal and...
Optimize Your Content for SEO or Miss Out!
Do You Use SEO On All Of Your Content? If you aren’t optimizing your content with search engine optimization, or SEO, why not? When your content appears at the top of Google, Bing, DuckDuckGo, and other search engines, you will get more site traffic. After all,...
Help Your CEOs Thrive with the Right Communications
How PR Pros Can Help Their CEOs Thrive With the Right Communications Work together and everyone wins! Do you have the right communications in place? Your B2B CEO, CMO, CFO, and other executives have a lot going on, and you only see a small portion of what they have to...
What Every CIO Needs to Know From Their PR Team
Talked to Your PR and Marketing Teams, Lately? You’re in charge of all tech innovation at your B2B, and as the CIO, you are probably analytical and love statistics. Therefore, you probably don’t deal with the “creative, right-brain-oriented” communications people at...
Get Ready To Announce Your New Product Launch
Tips For a Successful Product Launch As a Chief Product Officer for a B2B, promotion may not be top-of-mind when you are in the conception and development stage. But, this is a good time to talk to your public relations’ (PR) team members. Sure, they will take your...
Save Time, Money and Resources With a Business and PR Plan
Do you have a sales, marketing or PR plan in place for the months ahead? When you wake up in the morning, do you have a set plan of tasks that you know you need to accomplish that day? If you are just “winging it,” it’s likely that you are doing more reactive tasks...
Empower Your Day With These 3 Simple Tips
Get Energized and Accomplish More! It’s Monday morning, and you really don’t want to get out of bed. You hit the snooze button a few times, and you are exhausted. Your chores, deadlines and responsibilities loom, and the blankets just seem softer and cozier than...