How are you doing? With all the COVID-19 news, you may be feeling some anxiety and a bit negative right now. However, things do not have to be all doom and gloom for you or your business. That’s why I’m sending you a few insights to help you and your...
PR and Content Strategy Insights
Look for the Small Business Silver Lining
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How Much Does a Press Release Cost (Really)?
You know you need to send out a press release, but how much is it? If you’ve never done public relations or pursued any kind of publicity before, the first thing you probably think you need to do is send out a press release. That’s why a lot of new entrepreneurs ask...
Why Isn’t Your Publicity Working?
Do you get results from your publicity efforts? Last week, I received a call from a small business owner who hired a firm for their publicity activities and received little to no results. And another entrepreneur e-mailed me to tell me that his press release...
Traditional Public Relations Can Be The Key to Business Success
Do you use these basic PR activities for successful results? Social media, text messaging, blogs, podcasts, videos… the list of digital communication tools is constantly growing. It can be overwhelming to ensure you are taking advantage of all the possibilities...
Small Business Owners, Change Your Life Instantly With This 6-Letter Word!
Small Business Success is More Than Sales, PR and Marketing… As a small business owner, you probably utter many four-letter words under your breath, or hear them from others, on a regular basis. Well, I’m going to remind you of a six-letter word you can say as...
What is Public Relations, and Why Do You Need It, Anyway?
PR Can Give You a Huge, Competitive Advantage! Many people think “PR” means press release, but it is much more than that. It relates to everything that goes on with public relations. This includes all of the communications you have with all of your internal and...
Optimize Your Content for SEO or Miss Out!
Do You Use SEO On All Of Your Content? If you aren’t optimizing your content with search engine optimization, or SEO, why not? When your content appears at the top of Google, Bing, DuckDuckGo, and other search engines, you will get more site traffic. After all,...
Help Your CEOs Thrive with the Right Communications
How PR Pros Can Help Their CEOs Thrive With the Right Communications Work together and everyone wins! Do you have the right communications in place? Your B2B CEO, CMO, CFO, and other executives have a lot going on, and you only see a small portion of what they have to...
What Every CIO Needs to Know From Their PR Team
Talked to Your PR and Marketing Teams, Lately? You’re in charge of all tech innovation at your B2B, and as the CIO, you are probably analytical and love statistics. Therefore, you probably don’t deal with the “creative, right-brain-oriented” communications people at...