PR and Content Strategy Insights - Rembrandt Communications

Spring Your Business Forward!

by Melanie Rembrandt | Mar 12, 2015 | BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, Copywriting, Increase Sales, Marketing, Reaching Goals, Sales, Small Business Public Relations, Social Media Strategy, Web Copywriting

Are your processes, BtoB and BtoC content and team ready for sales to flourish? It’s finally time to spring forward. You are more than ready to shed the winter doldrums and get your business sales fired up for the warmer months ahead. But how exactly do you spring...

B2C and B2B Content Marketing Tips – Is Your Copy Just Sitting There?

by Melanie Rembrandt | Mar 6, 2015 | BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, Copywriting, eMail Marketing, Increase Sales, Marketing, Pay-Per-Click, PPC Ads, PR, Reaching Goals, Sales, SEO Copywriting, Small Business Public Relations, Social Media Strategy, Web Copywriting, Writing Tips

It’s time for a content strategy that produces actual results! You write weekly blogs to share your insight and post regularly on Twitter, Facebook, LinkedIn, Pinterest, and more. You have tons of Web pages, Infographics, videos, company news, articles… the list goes...

5 Ways to Find New Customers Fast… Without spending a fortune!

by Melanie Rembrandt | Feb 26, 2015 | BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, eMail Marketing, Increase Sales, Marketing, Motivation, PPC Ads, Reaching Goals, Repuation Management, Sales, Social Media Strategy, Web Copywriting

Time to Boost Sales! As a small business owner, you are probably always thinking about your sales quotas and new customers. With all of your marketing, accounting, and other, responsibilities, the whole process can be overwhelming. But it’s time to step back and take...

What is Content Strategy, Anyway?

by Melanie Rembrandt | Feb 19, 2015 | BtoC, BtoB Content Strategy, Content Marketing Strategy, Content Strategy, Increase Sales, Marketing, Small Business Public Relations, Social Media Strategy, Web Copywriting

3 Tips to Make Your Business Words Boost Sales According to the Content Marketing Institute’s “BtoB Content Marketing 2015 Benchmarks, Budgets, and Trends—North America,” “70% of B2B marketers are creating more content than they did one year ago.” And for good reason....

Do You Love What You’re Doing?

by Melanie Rembrandt | Feb 12, 2015 | Business, Increase Sales, Marketing, Reaching Goals, Sales

If not, take this Valentine’s Day weekend to make some changes! It’s almost Valentine’s Day… time to think about the people and things you love. With this in mind, how much do you “love” what you are doing? If there are certain aspects of your business that you...

How to Avoid PR Scams

by Melanie Rembrandt | Feb 5, 2015 | BtoC, BtoB Content Strategy, Business, PR, Repuation Management, Small Business Public Relations

Stop wasting time, money and resources The phone rings and it’s a producer who wants to speak to the CEO of your company right away. You think it’s a media call, drop everything and listen to what the person on the other end of the line has to say. Wow! It sounds...

It’s Time To Supercharge Your Business!

by Melanie Rembrandt | Jan 29, 2015 | Business, Increase Sales, Small Business Public Relations

Sales slow? Bored? Want a change? Read on… If you own a business, you are probably wearing numerous hats and running around like a crazy person to meet all of your responsibilities and deadlines. This year is brand new… are you already exhausted? How are sales going?...

Copy, Shmopy… Why do you need all this content?

by Melanie Rembrandt | Jan 22, 2015 | BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, Copywriting, eMail Marketing, Increase Sales, Marketing, Pay-Per-Click, PPC Ads, Reaching Goals, Sales, SEO, SEO Copywriting, Social Media Strategy, Web Copywriting

Copy is still the ruling king when it comes to business success! Make sure your site is optimized for the search engines with the right keywords! Add appropriate SEO words to your social-media campaign! Create current blogs, newsletters, videos, and other copy! You...

Do You Communicate in Silos?

by Melanie Rembrandt | Jan 16, 2015 | BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, Copywriting, eMail Marketing, Increase Sales, Marketing, Pay-Per-Click, PR, Reaching Goals, Sales, SEO, SEO Copywriting, Social Media Strategy, Web Copywriting

It’s time to review your entire, marketing plan! The days of working in silos are over. Online information ties all sales and marketing activities together. If you have independent teams for social media, search engine optimization (SEO) content strategy, public...