3 Tips to Make Your Business Words Boost Sales According to the Content Marketing Institute’s “BtoB Content Marketing 2015 Benchmarks, Budgets, and Trends—North America,” “70% of B2B marketers are creating more content than they did one year ago.” And for good reason....
PR and Content Strategy Insights
What is Content Strategy, Anyway?
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Do You Love What You’re Doing?
If not, take this Valentine’s Day weekend to make some changes! It’s almost Valentine’s Day… time to think about the people and things you love. With this in mind, how much do you “love” what you are doing? If there are certain aspects of your business that you...
How to Avoid PR Scams
Stop wasting time, money and resources The phone rings and it’s a producer who wants to speak to the CEO of your company right away. You think it’s a media call, drop everything and listen to what the person on the other end of the line has to say. Wow! It sounds...
It’s Time To Supercharge Your Business!
Sales slow? Bored? Want a change? Read on… If you own a business, you are probably wearing numerous hats and running around like a crazy person to meet all of your responsibilities and deadlines. This year is brand new… are you already exhausted? How are sales going?...
Copy, Shmopy… Why do you need all this content?
Copy is still the ruling king when it comes to business success! Make sure your site is optimized for the search engines with the right keywords! Add appropriate SEO words to your social-media campaign! Create current blogs, newsletters, videos, and other copy! You...
Do You Communicate in Silos?
It’s time to review your entire, marketing plan! The days of working in silos are over. Online information ties all sales and marketing activities together. If you have independent teams for social media, search engine optimization (SEO) content strategy, public...
It’s the New Year. What are you doing now to be successful later?
Keep it simple and succeed! It’s the New Year. We all have high hopes for the year ahead and visions of success filling our heads. But how do you actually make those visions a reality? Instead of creating resolutions, it’s time to focus on exactly what you want to...
3 Gifts Business Owners Should Give Themselves This Holiday Season
And the best part is… they’re free! If you are like most entrepreneurs, the last, few months have been crazy. You’ve been working long hours to take care of holiday sales and year-end business. You definitely deserve to give yourself a gift, or several, so here are… 3...
Time to Plan for Success!
Reflect on the Year and Plan for Future Success Since December is here, it’s time to reflect on the past year. Most of us will be busy with holiday celebrations this month, but it’s important to take a few minutes to review your activities from the past year. This...