PR and Content Strategy Insights - Rembrandt Communications

Caramel Apple Success Story from Tastee Apple, Inc.

by Melanie Rembrandt | Sep 25, 2014 | Business, Increase Sales, Marketing

It’s Caramel Apple Season so here are a few, business-success tips from Tastee Apple, Inc.’s Greg Hackenbracht Many of you are probably feeling a bit sad as summer comes to an end. But there is so much to look forward to in the months ahead including:...

What’s the Key to Getting Things Done?

by Melanie Rembrandt | Sep 17, 2014 | Business, Increase Sales, Motivation, Reaching Goals, Sales, Small Business Public Relations

Whether it’s content strategy, public relations, marketing, or laundry, it’s time to stop being overwhelmed! I don’t know about you, but since September started, things have really picked up with work. My “To Do” list is flowing onto several pages of new-business...

September is Go Time for Marketing!

by Melanie Rembrandt | Sep 3, 2014 | BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, Increase Sales, Marketing, Sales, Small Business Public Relations, Web Copywriting

3 Tips to Make Your Marketing Plan a Success Kids are back in school. Clients and co-workers are back from summer vacation. And everyone is in work mode. With this in mind, do you have your marketing plan ready for the next 3 months? If not, prepare an editorial...

Are You Missing Errors in Your Content Strategy?

by Melanie Rembrandt | Aug 26, 2014 | BtoC, BtoB Content Strategy, Content Marketing Strategy, Content Strategy, Copywriting, eMail Marketing, Marketing, Repuation Management, Sales, SEO, SEO Copywriting, Social Media Strategy, Web Copywriting, Writing Tips

Something sneaky in your copy may be ruining sales! I get in the car and rush to my next appointment. Freeway traffic brings everything to a halt, and I sit and wait. My stomach starts growling so I eat the fake-chocolate protein bar I have in my briefcase. Finally,...

What’s In Your Editorial Calendar?

by Melanie Rembrandt | Aug 20, 2014 | BtoC, BtoB Content Strategy, Content Marketing Strategy, Content Strategy, Copywriting, eMail Marketing, Increase Sales, Marketing, PPC Ads, PR, Sales, SEO, SEO Copywriting, Small Business Public Relations, Social Media Strategy, Web Copywriting

It’s not just about SEO keywords and BtoB content! There are many ways to get your marketing messages across such as mobile, Web, social, phone, live events, and more. But one thing remains constant among all of these mediums – content! There are many communications...

Is Your SEO Content Strategy A Priority?

by Melanie Rembrandt | Aug 13, 2014 | BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, Copywriting, eMail Marketing, Increase Sales, Marketing, Reaching Goals, Sales, SEO, SEO Copywriting, Social Media Strategy, Web Copywriting

75% of marketers may know something you don’t! Are you using SEO content strategy to your advantage? If not, you are missing out on a huge opportunity to significantly increase site traffic and sales. Specifically, did you see the recent report on “Digital Trends...

Are Your Summer Sales Sizzling?

by Melanie Rembrandt | Aug 6, 2014 | Content Strategy, Increase Sales

Are Your Sales as Hot as the Weather? It’s August. That means it’s probably hot and humid where you are, and most people are in “summer” mode. But there is no reason you can’t boost sales, awareness and credibility right now. With this in...

What is BtoB Content Strategy and Why Do You Need It?

by Melanie Rembrandt | Jul 30, 2014 | BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, Copywriting, eMail Marketing, Increase Sales, Marketing, Reaching Goals, SEO, SEO Copywriting, Web Copywriting

SEO copywriting is just part of a bigger, marketing picture Are you using BtoB Content Strategy to boost sales? “SEO is important. Be sure to optimize your site for the search engines.” “Update your content and social media postings on a regular basis.” “Send out SEO...

5 Tips to Write Buzzworthy SEO Content

by Melanie Rembrandt | Jul 23, 2014 | Content Marketing Strategy, Content Strategy, Copywriting, eMail Marketing, Increase Sales, Marketing, Sales, SEO, SEO Copywriting, Social Media Strategy, Web Copywriting

Does your copy need help? “Content is King!” “Use social media to get new clients!” “Post an SEO blog!” Writing SEO content and posting it online is all the rage. But why? People want to hear about the latest trends that will help them save time, money and have more...