PR and Content Strategy Insights - Rembrandt Communications

Are You Guilty of These 3 Frightening Words in Your BtoB Content?

by Melanie Rembrandt | Oct 15, 2014 | BtoC, BtoB Content Strategy, Content Marketing Strategy, Content Strategy, Copywriting, Increase Sales, Sales, SEO Copywriting, Social Media Strategy, Web Copywriting, Writing Tips

Is Your Copy Scaring Customers Away Right Now? While frightening decorations, costumes and haunted houses are popular this month, scary, BtoB content is not. If you use the wrong words online and in your marketing materials, you can instantly lose sales. With this in...

How to Create Positive, Word-of-Mouth

by Melanie Rembrandt | Oct 9, 2014 | BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, Increase Sales, Marketing, Reaching Goals, Repuation Management, Sales, Small Business Public Relations, Social Media Strategy

Are your customers helping you grow your business? Content strategy, public relations, direct mail, social media…. the list goes on. There are many ways to boost sales and awareness at your business. But with all of the marketing tools available, it can be easy to...

Is Your BtoB Content Scaring Customers Away?

by Melanie Rembrandt | Oct 2, 2014 | BtoC, BtoB Content Strategy, Content Marketing Strategy, Content Strategy, Copywriting, eMail Marketing, Increase Sales, Marketing, Sales, SEO Copywriting, Web Copywriting, Writing Tips

5 Frightening Tips to Avoid at All Cost It’s October, and that means everyone will be talking about haunted houses, scary stories and Halloween fun. With this in mind, are you scaring customers away with your BtoB content and marketing? It’s a busy time of year so it...

Caramel Apple Success Story from Tastee Apple, Inc.

by Melanie Rembrandt | Sep 25, 2014 | Business, Increase Sales, Marketing

It’s Caramel Apple Season so here are a few, business-success tips from Tastee Apple, Inc.’s Greg Hackenbracht Many of you are probably feeling a bit sad as summer comes to an end. But there is so much to look forward to in the months ahead including:...

What’s the Key to Getting Things Done?

by Melanie Rembrandt | Sep 17, 2014 | Business, Increase Sales, Motivation, Reaching Goals, Sales, Small Business Public Relations

Whether it’s content strategy, public relations, marketing, or laundry, it’s time to stop being overwhelmed! I don’t know about you, but since September started, things have really picked up with work. My “To Do” list is flowing onto several pages of new-business...

September is Go Time for Marketing!

by Melanie Rembrandt | Sep 3, 2014 | BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, Increase Sales, Marketing, Sales, Small Business Public Relations, Web Copywriting

3 Tips to Make Your Marketing Plan a Success Kids are back in school. Clients and co-workers are back from summer vacation. And everyone is in work mode. With this in mind, do you have your marketing plan ready for the next 3 months? If not, prepare an editorial...

Are You Missing Errors in Your Content Strategy?

by Melanie Rembrandt | Aug 26, 2014 | BtoC, BtoB Content Strategy, Content Marketing Strategy, Content Strategy, Copywriting, eMail Marketing, Marketing, Repuation Management, Sales, SEO, SEO Copywriting, Social Media Strategy, Web Copywriting, Writing Tips

Something sneaky in your copy may be ruining sales! I get in the car and rush to my next appointment. Freeway traffic brings everything to a halt, and I sit and wait. My stomach starts growling so I eat the fake-chocolate protein bar I have in my briefcase. Finally,...

What’s In Your Editorial Calendar?

by Melanie Rembrandt | Aug 20, 2014 | BtoC, BtoB Content Strategy, Content Marketing Strategy, Content Strategy, Copywriting, eMail Marketing, Increase Sales, Marketing, PPC Ads, PR, Sales, SEO, SEO Copywriting, Small Business Public Relations, Social Media Strategy, Web Copywriting

It’s not just about SEO keywords and BtoB content! There are many ways to get your marketing messages across such as mobile, Web, social, phone, live events, and more. But one thing remains constant among all of these mediums – content! There are many communications...

Is Your SEO Content Strategy A Priority?

by Melanie Rembrandt | Aug 13, 2014 | BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, Copywriting, eMail Marketing, Increase Sales, Marketing, Reaching Goals, Sales, SEO, SEO Copywriting, Social Media Strategy, Web Copywriting

75% of marketers may know something you don’t! Are you using SEO content strategy to your advantage? If not, you are missing out on a huge opportunity to significantly increase site traffic and sales. Specifically, did you see the recent report on “Digital Trends...