Think about their needs when it comes to SEO content strategy and public relations Recently, I was interviewed on “Black Hollywood Live’s Phenomenal Women” program. It was a lot of fun, and one of the key issues that came up is providing solutions to customers. With...
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The Top 3 Things NEVER to Say to a Reporter
Are you guilty of blurting out these mistakes? If you are a new entrepreneur, you may be looking forward to an upcoming interview with a local or national reporter. You’ve reviewed your notes and talking points and feel prepared. But just as a reminder don’t forget...
How to Build Buzz with Small Business Public Relations and Content Strategy
Boost sales and online awareness fast and cost-effectively. Recently, I was fortunate enough to be interviewed on “Black Hollywood Live’s Phenomenal Women.” I had a great time during the interview, and the host and I discussed “How to Build Buzz.” With this in mind, I...
3 Tips to Write Valuable Content… Fast!
Give Your Audience Content They Will Want to Share With Others If you want to stay current and provide valuable information to a hungry audience, you need to write a lot of good content. This can be difficult… especially when you have other, core responsibilities as...
How to Improve Your Content for the Search Engines… Fast
3 No-Cost Ways to Get Noticed Online Improve your content to boost online awareness. As an entrepreneur, you know you need to build online awareness and get high rankings on the search engines. And, of course, there are hundreds of services out there ready to help...
Speed = Sales and Success in PR and Marketing
How Fast Does Your Team Respond? How many of you are waiting for a response from a new client, partner, publicist, or someone else? In today’s busy, business world, it’s probably quite a few of you. Although we now have speedy tools like e-mail, social media, texting,...
Are You Preparing for May Flowers Right Now?
Start Spring PR and Content Activities Now! If you have a big “To Do” list for your business and PR and marketing activities right now, it’s time to take action. Start big projects, reach out to new customers and review your goals. After all, the snow is thawing. Do...
Spring Tips to Spend More Time Having Fun
Get ready to take a break and enjoy the season! Spring is finally here, and that means you will probably want to spend more time doing fun things outside. But if you are a small business owner, it can be difficult to get away from the office in order to enjoy...
How to Create a Pitch the Media Wants to Hear
Stop sending hundreds of pitches to a massive list of media members. If you are new to the world of public relations, you may think that sending out a press release to the masses will help you get the media coverage you are looking for. Well, many businesses and...