Are you turning into a “Scrooge”? Ah yes. It’s that time of year when holiday goodies are everywhere, the smell of pine and gingerbread is in the air and people are in a cheery mood. There is a multitude of peace and goodwill, right? As an entrepreneur, you know that this is often far from […]
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A Simple Secret to Life and Business Success! Yep. It’s that time of year when we are all swamped with year-end activities, holiday marketing, tax prep, and more. Plus, the pandemic has changed all of our schedules so we are all working harder than ever with strange schedules. And, I don’t know about you, but […]
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Are You Taking Advantage of Case Studies? AKA — Testimonials on Speed! One of the fastest and cost-effective ways to create a marketing piece for your business is to write a case study. Not only can you hand it out to potential customers, but media members love them! What is a case study? Look at […]
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CFOs, Before You Turn Down That Public Relations’ Proposal… Finance and PR…. hmmm. Many financial executives ignore public relations’ (PR) activities and move them down on the list of priorities. After all, the expensive press releases, media relations, events, and content involved with PR offer little proof of how they will affect the overall, bottom […]
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How do you use content in a crisis? The right words can help you thrive instead of just survive During this pandemic, did you realize that there were many things you could have done to prepare in advance? Don’t worry. You are not alone. The good news is that you’ve learned a valuable lesson. Now, […]
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When was the last time you reviewed your content? Your current impression on customers may surprise you! What does your content say to customers? As a small business owner, you probably have all kinds of content going out to current and potential customers including social media, articles, newsletters, emails, sales messages, and more. That’s fantastic, […]
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