What is your small business really saying when it comes to public relations? When you think of small business PR, you probably think about distributing a press release. After all, you want to get your B2B message out to as many people as possible in a short amount of...
PR and Content Strategy Insights
Engage Your Audience With Good Small Business PR Content
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5 Small Business PR Ideas to Skyrocket Sales
Get Ready for a Great, Holiday Season! As we celebrate summer’s end and back-to-school, it’s time to dive into holiday marketing and think about small business PR ideas. That’s right! While online and print advertising, email campaigns, and more may be at the top of...
Small Business PR Help For Free
Are you overwhelmed with all the publicity data out there? If you want some small business PR help, you are in the right place. I know how it is. You get bombarded with emails and marketing messages about getting your name to the top of the search engines, distributed...
Stand Out with Small Business PR
Media buzz can help you build credibility and get noticed by your entire buying audience Several years ago, you could make a phone call to one person at an organization, make your pitch and finalize a sale. Today, this happens less because buying committees consist of...
Reduce Small Business Stress This Summer
It’s Summer. Stop and Smell the Roses… and the B2B Success! As a B2B owner, it’s likely that you rarely stop working. Even when you are at the gym, in the shower or watching your kids’ softball game, you are probably thinking about work. Heck! That’s probably where...
How to Provide Value to Customers AND Get Higher Search-Engine Rankings
Simple SEO Tips for Your Business In my last post, I discussed what you really need to know about SEO, or search engine optimization, for your business. It doesn’t need to be difficult. Basically, you need to provide your customers with valuable information, and...
What Do You Really Need to Know About SEO, Anyway?
SEO can be a great tool for growth… or a money pit! When it comes to search engine optimization or SEO, there is a lot of noise out there. It seems like everyone is talking about Google’s algorithm changes and how you need to optimize your content for the search...
5 Ways For Your Customers to Fall Madly in Love with Your Marketing Message
Do You Love Your B2B Content Results? When it comes to your B2B content, you may have an outside copywriter write it for you. Or, you may try to follow all of the tips and insights out there and write it yourself. Either way, when was the last time you reviewed your...
Why Do You Need Content, Anyway?
Words Matter Today More Than Ever. You hear all about how important content is everywhere you go. But, as a small business owner, you have things to do, customers to serve, deadlines to meet, and a schedule to keep. Do you really need to spend time on creating...