PR and Content Strategy Insights - Rembrandt Communications

What are You Writing and Promoting?

by Melanie Rembrandt | Nov 4, 2015 | BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, Copywriting, eMail Marketing, Increase Sales, Marketing, Pay-Per-Click, PPC Ads, PR, Reaching Goals, Repuation Management, Sales, SEO, SEO Copywriting, Small Business Public Relations, Social Media Strategy, Web Copywriting, Writing Tips

Your content strategy and PR should provide results! Have you seen all of the stories about the death of traditional, public relations (PR) lately? The fact is that most people can get the news they need by simply going to their favorite, online news site, watching...

Do You Need a BtoB Content Strategist or a Copywriter?

by Melanie Rembrandt | Oct 21, 2015 | BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, Copywriting, Increase Sales, Marketing, Pay-Per-Click, PPC Ads, Reaching Goals, Repuation Management, Sales, SEO, SEO Copywriting, Social Media Strategy, Web Copywriting

There’s a big difference depending on your goals Potential, BtoB clients contact me on a regular basis looking for help. They have big sales-goals and know they need some copywriting done… but that’s about it. Well, if you are trying to boost sales, awareness,...

How Scary is Your BtoB Marketing?

by Melanie Rembrandt | Oct 8, 2015 | BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, eMail Marketing, Increase Sales, Marketing, PR, Reaching Goals, Repuation Management, Sales, Social Media Strategy, Web Copywriting

You may be frightening customers away… It’s time for Halloween, and this begs the question… is your business in a frightful state or doing well? If things aren’t looking so good, it’s time to put in that extra effort to make things happen. Here are a few suggestions:...

Content Strategy…Turn Social Media Hassles Into Happiness!

by Melanie Rembrandt | Oct 1, 2015 | BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, Copywriting, Increase Sales, Marketing, Reaching Goals, Repuation Management, Sales, Social Media Strategy, Writing Tips

Sales Await! You have your morning cup of coffee, turn on your computer and look at all of your e-mails and “To Do” list. Then, that gnawing feeling hits you. You need to post something on all of your social-media channels again. Ugh! It’s never-ending. What to post?...

3 Top Tips For Ultimate, Business Success

by Melanie Rembrandt | Sep 18, 2015 | Business, Increase Sales, Marketing, Motivation, Reaching Goals, Repuation Management, Sales, Small Business Public Relations

Are you forgetting these simple tips? It’s the busy fall season, and your schedule is probably filled with meetings, sales calls, content-strategy sessions, copywriting, and more. With all of this going on, it can be easy to forget the simple, but important, things...

The Top 10 Ways to Be a Successful, BtoB Content Marketing Strategist or Entrepreneur

by Melanie Rembrandt | Sep 2, 2015 | BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, Copywriting, eMail Marketing, Increase Sales, Marketing, Reaching Goals, Sales, SEO, SEO Copywriting, Small Business Public Relations, Social Media Strategy, Web Copywriting

Are you losing sales by not following these tips? With so much competition in today’s business world, it may seem impossible to get ahead as a BtoB content marketing strategist, entrepreneur or both. Well, it isn’t if you follow a few, key tips. Want to see to see...

Stuck On What To Do Next With Your BtoB Copy?

by Melanie Rembrandt | Aug 20, 2015 | BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, Copywriting, eMail Marketing, Increase Sales, Marketing, Reaching Goals, Repuation Management, Sales, Social Media Strategy, Web Copywriting

Where to Begin with Your BtoB Content Marketing Strategy It’s back-to-school time, and that means the next four months will be full of new marketing campaigns for the holidays and end-of-year budgeting. With this in mind, it may be difficult to know where to begin....

Are Your Customers Actually Reading Your BtoB Content?

by Melanie Rembrandt | Aug 13, 2015 | BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, Copywriting, eMail Marketing, Increase Sales, Marketing, PR, Reaching Goals, Sales, Small Business Public Relations, Social Media Strategy, Web Copywriting, Writing Tips

You may be wasting time, money and resources on all that copywriting You hire an experienced copywriter to write your BtoB content. You have some excellent newsletters, blogs, e-mails, and articles going out on a regular basis. But do you know if your customers are...

3 BtoB Content Strategy Sins to Avoid

by Melanie Rembrandt | Aug 6, 2015 | BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, Copywriting, eMail Marketing, Increase Sales, Marketing, Pay-Per-Click, PPC Ads, Reaching Goals, Repuation Management, Sales, SEO, Social Media Strategy, Web Copywriting, Writing Tips

Is all that copywriting time and effort really worth it? What you think is a B2B content strategy may not be. You have different authors creating content with various styles and tones. You cover various topics and you post new content each week. You are on a roll, and...