You could be wasting more valuable resources than you think. In the past few weeks, numerous people in my life have been diagnosed with cancer and other illnesses, had hospital visits and even died. It’s just a reminder that no matter your age, no matter how healthy...
PR and Content Strategy Insights
How’s Your DIY Marketing Going?
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B2B Content Marketing Strategy with Zero Funds
No budget for SEO copywriting and more? No problem! It’s the beginning of the year, and that means it’s time to put your 2017 B2B content marketing strategy into action. But, it’a also that month when your mailbox is full of holiday bills. You need to start...
Is It Time to Trim Your BtoB Waistline?
How to improve the health of your business in 2017 Welcome back from the holidays, BtoB owners! I hope you got some much-needed R&R and also had some fun. And if you’re like most people, you may notice that your clothes fit a little more snugly from overindulging...
BtoB Owners, How to Make Your New Year’s Resolutions a Reality
BtoB Owners, Throw Out that Resolution. It’s time to get things done instead. Yes, BtoB owners, in addition to scrambling to get ready for the holidays, it’s that time of year when we start thinking about the year ahead and those dreaded New Year’s resolutions. You...
BtoB Owners… How to get everything done before 2017
It’s the Holiday Season. Go! Go! Go! Woot! You woke up at the crack of dawn and are cranking out your latest, BtoB marketing email. But wait. Your email screams at you with the latest sale at your favorite travel site. You’ll just click over to make sure you don’t...
What’s Really Important to You?
Thanksgiving insights for you and your business “What are you serving for Thanksgiving?” “I’m making the potatoes and I need to get to the store.” “Well, we’ll be vacationing near the outlet stores so I can get some good shopping in on Black Friday.” That was the...
BtoB Owners, Not Ready for Holiday Marketing?
No Problem. 3 Quick Tips to Make Sales Soar! It’s already November, and holiday marketing time is here for BtoB owners. But, as an entrepreneur, you may have been dealing with core business responsibilities, and this season just kind of “snuck up on you.” Well, don’t...
Keep Your Content Simple and Watch Sales Soar!
Beware of exhausting marketing messages that don’t work! As an entrepreneur, it’s easy to get excited about your marketing message and want to shout it from the mountain tops. After all, you’ve put a lot of blood, sweat and tears into launching your new business. But,...
5 Reasons Why People Don’t Read Your Content
Stop wasting time on copy that doesn’t work. If you are like most small business owners, you spend a lot of time writing your own marketing materials. This includes social media, articles, website copy, emails, and more. The list is long, and you know this content is...