PR and Content Strategy Insights - Rembrandt Communications

5 Content Errors That Kill Sales

by Melanie Rembrandt | Apr 14, 2016 | Blogs, BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, Copywriting, Increase Sales, Marketing, Reaching Goals, Repuation Management, Sales, SEO, SEO Copywriting, Web Copywriting, Writing Tips

Fix these simple mistakes before they send sales to the competition You worked hard to create the content on your Website, newsletter and blogs. You post the copy and wait for the results to come in. Well, you may be waiting a long time if you are unaware of… The Top...

Don’t Forget SEO in Your Content-Marketing Strategy

by Melanie Rembrandt | Mar 30, 2016 | Blogs, BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, Copywriting, Increase Sales, Marketing, PR, Reaching Goals, Sales, SEO, SEO Copywriting, Web Copywriting

Take advantage of this competitive tool to boost sales and online awareness Content is a huge part of most marketing strategies right now. In fact, recent stats from the Content Marketing Institute indicate that 72% of B2B marketers are “heavily focused on creating...

How to Get Your Blog Read in 3 Steps

by Melanie Rembrandt | Mar 18, 2016 | Blogs, BtoC, BtoB Content Strategy, Content Marketing Strategy, Content Strategy, Copywriting, Increase Sales, Marketing, Sales, SEO, SEO Copywriting, Small Business Public Relations

Do people really want to hear what you have to say? Today, blogging is a huge part of content-marketing strategy. In fact, “79% of companies that have a blog report a positive ROI for inbound marketing,” per the (HubSpot State of Inbound report). However, you write...

5 Fast Tips for Business Success

by Melanie Rembrandt | Mar 11, 2016 | Business, Increase Sales

Keep your BtoB and BtoC Sales Flowing with These Insights If you are an entrepreneur, you constantly think about your BtoB or BtoC sales, customers, team members, and more. It can be a roller coaster of ups and downs. And whether you are having a really good month...

How to Distribute a Press Release

by Melanie Rembrandt | Mar 3, 2016 | Business, Marketing, PR, Reaching Goals, Repuation Management

Stop wasting time and money on minimal results. There are still many places where you can write a press release and have it posted as-is on various, media-venues. However, this is usually not the case in the United States. Instead, press releases are a tool to let...

Are Your Blogs Blah?

by Melanie Rembrandt | Feb 25, 2016 | Blogs, BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, Copywriting, eMail Marketing, Increase Sales, Marketing, Reaching Goals, Repuation Management, Sales, SEO, SEO Copywriting, Small Business Public Relations, Social Media Strategy, Web Copywriting, Writing Tips

Without a content strategy, you lose time, money and sales! You write and post blogs because they are good for your business… or are they? If you don’t have a content-marketing strategy in place, you may be losing time, money and sales in the process. That’s right....

Did You Forget Your News Room?

by Melanie Rembrandt | Feb 18, 2016 | Business, Increase Sales, Marketing, Repuation Management, Sales, Small Business Public Relations

If so, you are losing sales and stories to the competition, right now! If you took the time to set up a News Room on your Website, good for you! It’s a great way to give media-members the information they need at any time and place in the world so they can write about...

Got Local PR? Think Bigger for Better Results!

by Melanie Rembrandt | Feb 10, 2016 | BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, Increase Sales, Marketing, PR, Reaching Goals, Repuation Management, Sales, SEO, Social Media Strategy

It’s time to set large, PR (public relations) goals and exceed expectations! Do you love your current public relations (PR) plan? Do you even have one in place? If not, you are losing out on third-party credibility you simply cannot obtain in any other way. And if you...

How to Drastically Improve Your Content in 20 Minutes or Less!

by Melanie Rembrandt | Feb 4, 2016 | BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, Copywriting, eMail Marketing, Increase Sales, Marketing, Reaching Goals, Repuation Management, Sales, SEO Copywriting, Small Business Public Relations, Web Copywriting, Writing Tips

5 Simple Steps to Sales-Copy Success You are a small-business owner with a non-existent, content-marketing budget. This means you write all of your sales materials and hope for the best. Well, don’t despair! Even though you can’t hire a professional copywriter or...