PR and Content Strategy Insights - Rembrandt Communications

Got Local PR? Think Bigger for Better Results!

by Melanie Rembrandt | Feb 10, 2016 | BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, Increase Sales, Marketing, PR, Reaching Goals, Repuation Management, Sales, SEO, Social Media Strategy

It’s time to set large, PR (public relations) goals and exceed expectations! Do you love your current public relations (PR) plan? Do you even have one in place? If not, you are losing out on third-party credibility you simply cannot obtain in any other way. And if you...

How to Drastically Improve Your Content in 20 Minutes or Less!

by Melanie Rembrandt | Feb 4, 2016 | BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, Copywriting, eMail Marketing, Increase Sales, Marketing, Reaching Goals, Repuation Management, Sales, SEO Copywriting, Small Business Public Relations, Web Copywriting, Writing Tips

5 Simple Steps to Sales-Copy Success You are a small-business owner with a non-existent, content-marketing budget. This means you write all of your sales materials and hope for the best. Well, don’t despair! Even though you can’t hire a professional copywriter or...

7 Secret Sales Are Hiding in Your Blog Content Right Now!

by Melanie Rembrandt | Jan 27, 2016 | Blogs, BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, Copywriting, Increase Sales, Marketing, Repuation Management, Sales, SEO, SEO Copywriting, Small Business Public Relations, Social Media Strategy, Web Copywriting, Writing Tips

Are you missing out on more income at this very moment? If you take the time to write a regular blog and post it, that’s great. But you may be missing out on some key factors to significantly boost sales, online awareness and more. There are so many advantages to...

How to Turn Content Into Sales

by Melanie Rembrandt | Jan 20, 2016 | BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, Copywriting, eMail Marketing, Increase Sales, Marketing, PPC Ads, PR, Reaching Goals, Sales, SEO, SEO Copywriting, Small Business Public Relations, Social Media Strategy, Web Copywriting, Writing Tips

You have a unique, competitive advantage with content. Are you using it? You’ve spent hours writing really cool blogs, social-media posts and Website content that rocks… or does it? It’s one thing to write copy, it’s another thing to have your content actually create...

How to Avoid a PR Nightmare

by Melanie Rembrandt | Jan 13, 2016 | BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, Copywriting, eMail Marketing, Increase Sales, Marketing, PPC Ads, PR, Repuation Management, Sales, SEO, SEO Copywriting, Small Business Public Relations, Social Media Strategy

5 Steps to Avoid Losing Time, Money (and Even Your Entire Business) in a Crisis With new technology, the public relations (PR) process has changed. In the past, PR focused strictly on company news, press releases and the media. Now, it works directly with all of your...

Is Content-Marketing-Strategy Dead?

by Melanie Rembrandt | Jan 6, 2016 | BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, Copywriting, eMail Marketing, Increase Sales, Marketing, Pay-Per-Click, Reaching Goals, Repuation Management, Sales, SEO, SEO Copywriting, Small Business Public Relations, Social Media Strategy, Web Copywriting

No…You Just Have to Avoid Costly Shortcuts! It’s 2016, and marketing has changed. Today, your sales, public relations, social-media, SEO, and all other, activities work together to find and keep new customers through specific messaging. And at the heart of all of this...

What Matters Most in Your Small Business?

by Melanie Rembrandt | Dec 17, 2015 | BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, Copywriting, eMail Marketing, Increase Sales, Marketing, Motivation, Reaching Goals, Repuation Management, Sales, Small Business Public Relations, Web Copywriting

It’s time to stop and think about what’s really important for ultimate success. It’s the end of the year and time to reflect on your small business… and life. How did you do? Did you have a good year? Were sales up or down? When you have a quiet moment, and the...

5 Fast Ways to Boost Holiday Sales with Content Marketing Now!

by Melanie Rembrandt | Dec 11, 2015 | BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, Copywriting, eMail Marketing, Increase Sales, Marketing, PR, Reaching Goals, Repuation Management, Sales, SEO, Small Business Public Relations, Social Media Strategy, Web Copywriting

Take a few hours to make changes that bring results It’s the peak of the holiday season, and your sales are flat. What can you do? Here are… 5 Fast Ways to Boost Holiday Sales with Content Marketing Now! 1. Review your site. Potential, new customers are visiting...

Crazy Holiday Schedule? Your Content Marketing Doesn’t Need to Be!

by Melanie Rembrandt | Dec 2, 2015 | BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, Copywriting, eMail Marketing, Increase Sales, Marketing, Pay-Per-Click, PPC Ads, PR, Reaching Goals, Sales, SEO, Social Media Strategy, Web Copywriting

Stop the madness and focus on what works with your B2B and B2C content strategy You are running around like a crazy person trying to shop, decorate, clean, prepare for guests, pack, wrap, ship gifts… the list goes on. And this doesn’t include all of the things you...