PR and Content Strategy Insights - Rembrandt Communications

Content Marketing for May

by Melanie Rembrandt | May 15, 2015 | Content Marketing Strategy, Content Strategy, eMail Marketing, Increase Sales, Marketing

Boost online awareness fast – even if it’s last minute! Memorial Day and warmer weather are here. Have you prepared your promotions and content relevant to this time of year and your target market? If not, don’t worry. There is still some time to create a few...

How Credible is your BtoB Content?

by Melanie Rembrandt | May 6, 2015 | BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, Copywriting, Increase Sales, Repuation Management, Sales, SEO Copywriting, Small Business Public Relations, Web Copywriting, Writing Tips

The key to successful, BtoB content is credibility. Yes, you want to share a great tips and insights in your BtoB content including your blogs, Website copy, e-mail campaigns, articles, newsletters, and more. But are you forgetting a key aspect that will make...

What Are Your Trying to Accomplish with your BtoB Content?

by Melanie Rembrandt | Apr 29, 2015 | BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, Copywriting, eMail Marketing, Increase Sales, Marketing, PPC Ads, Reaching Goals, Repuation Management, Sales, SEO, SEO Copywriting, Social Media Strategy, Web Copywriting, Writing Tips

The days of wishing, hoping and haphazard results are over. What is really going on with your BtoB content strategy? Please answer these questions… Are you just posting on social-media when you remember, or just because you “think you are supposed to” because everyone...

How Specific is your BtoB Content?

by Melanie Rembrandt | Apr 22, 2015 | BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, Copywriting, eMail Marketing, Increase Sales, Marketing, Pay-Per-Click, PPC Ads, Reaching Goals, Repuation Management, Sales, SEO, SEO Copywriting, Small Business Public Relations, Social Media Strategy, Web Copywriting, Writing Tips

Original Copy for your Target Market = Sales Are you writing original, BtoB content specific to your target market? With so much content on the Internet today, it’s easy to “copy and paste” information just to post something and check that off of your “to do” list....

Rainy Days Mean Better Content Strategy!

by Melanie Rembrandt | Apr 15, 2015 | BtoC, BtoB Content Strategy, Content Marketing Strategy, Content Strategy, Copywriting, Increase Sales, Marketing, PR, Reaching Goals, SEO, Web Copywriting, Writing Tips

3 Tips to Boost Online Awareness Fast How is the weather in your area? For most, temperatures are rising, but you may be experiencing more rain. And as the poem goes, April showers will turn into May flowers. With this in mind, what are you doing to advance your...

Does Your SEO BtoB Content Strategy Work WITH your PR and Marketing?

by Melanie Rembrandt | Apr 7, 2015 | BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, Copywriting, eMail Marketing, Increase Sales, Marketing, PPC Ads, PR, Reaching Goals, Sales, SEO, SEO Copywriting, Small Business Public Relations, Social Media Strategy, Web Copywriting, Writing Tips

Combine content efforts for the best results! Do you write content only to share your thoughts and insights? Do you send out a press release just to announce news? Do you distribute e-mails, newsletters, and other messages solely to sell, sell, sell? Well, I’m sorry....

How to Know if Your Content Stinks and What to Do About it… Fast!

by Melanie Rembrandt | Mar 25, 2015 | BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, Copywriting, eMail Marketing, Increase Sales, Marketing, Pay-Per-Click, PPC Ads, Reaching Goals, Sales, Social Media Strategy, Web Copywriting, Writing Tips

Your writing is great… that’s what you think! Are you happy with all of the marketing content your business is producing? If so, it’s time for a review. Yes, I know you have many responsibilities as a business owner, and you may place your content near the bottom of...

You have great, BtoB content. Now what?

by Melanie Rembrandt | Mar 19, 2015 | BtoC, BtoB Content Strategy, Content Marketing Strategy, Content Strategy, Copywriting, eMail Marketing, Increase Sales, Marketing, PPC Ads, Reaching Goals, Sales, SEO Copywriting, Social Media Strategy, Web Copywriting, Writing Tips

It’s time to turn all of that copy into sales via content strategy! What’s your BtoB Content Strategy, Anyway? News flash. It’s 2015 and time to use your BtoB content to get the best results possible. Sure, you have great blogs, expert insights, social-media posts,...

Spring Your Business Forward!

by Melanie Rembrandt | Mar 12, 2015 | BtoC, BtoB Content Strategy, Business, Content Marketing Strategy, Content Strategy, Copywriting, Increase Sales, Marketing, Reaching Goals, Sales, Small Business Public Relations, Social Media Strategy, Web Copywriting

Are your processes, BtoB and BtoC content and team ready for sales to flourish? It’s finally time to spring forward. You are more than ready to shed the winter doldrums and get your business sales fired up for the warmer months ahead. But how exactly do you spring...